A job well done

In my experience, it's not that often that suppliers in any industry over-deliver against a clients expectations - and probably even rarer for the client themselves to acknowledge this for fear of being charged more next time round.

However, acknowledgement of a job well done is incredibly important to me - so it is in this spirit that I say take a bow Sarah Ions at The Research House.

Sarah recently helped recruit a number of people who were looking for a new used car in Leeds, Nottingham & Manchester to take part in some focus groups that we ran to help inform our upcoming TV campaign.

Sarah absolutely nailed the recruitment brief with (virtually) all the participants proving to be engaged & knowledgeable, enabling us to glean us a huge amount of extremely valuable insight into their attitude (see slide below), hopes, fears & frustrations regarding the used car research & buying process.

Also worth noting were the quality of the venues that Sarah recommended - with Spectrum Leeds & Aspect in the City in Manchester in particular proving to be superb venues and well worth recommending to any other market researchers out there.